The Superego and Hamlet Essays - 1435 Words

In the article, Shakespeare and Psychoanalysis: Tragic Alternatives: Eros and Superego Revenge in Hamlet, the author, Joanna Montgomery Byles, focuses on the psychological origins of revenge in Hamlet. Also the concept of the superego, both individual and cultural are brought up; and the importance of understanding the dynamics of aggressive destruction in Shakespeare’s tragedies involving revenge. The Freudian superego is usually thought of as heir to the Oedipus complex. In Hamlet himself, hate and destructiveness are consuming passions; the deep movement of superego aggression that motivates revenge carries him towards death. Although I don’t believe Hamlet had an Oedipus complex as Freud suggested, I do believe that Hamlet’s†¦show more content†¦This command is the instrumental reason as to why Hamlet rejected Eros thereby leading him to his destruction. The call for revenge overrides everything in Hamlet’s mind and creates this feeling of gui lt and obligation to avenge his father’s death, rousing his superego which ultimately is controlled by the ghost of King Hamlet. The ghost instills this idea that Hamlet must carry out this revenge otherwise he never loved his father and does not care for his legacy or any sense of justice, thereby effectively inducing guilt onto the grief ridden mind of Hamlet who then lets this call consume him- not wanting to disobey the ghost of his father and this superego which has just awakened inside him. The rejection of Eros plays a huge role in the destruction of Hamlet; He makes the critical mistake of rejecting a crucial relationship that could have saved him. It is this turning away from these romantic relationships that seal their fate in their destruction. There is a Freudian concept that states â€Å"That it is important to understand that Eros neutralizes aggression.† So had Hamlet accepted Ophelia, rather than turn her away and cruelly reject her love, his aggression and guilty need to gain revenge would have been washed away and he could have gained closure through the healing processes aided by the crucial love of Ophelia. ThisShow MoreRelatedPsychoanalysis : Reconstructing The Feminine Identity Essay1157 Words   |  5 PagesHamlet in Psychoanalysis: Reconstructing the Masculine Identity How do individuals become a part of the psychoanalytic mind when desires are present? The founder of psychoanalysis, Sigmund Freud, supposed that there were certain stages that an individual partakes in, which involved models dealing with early childhood age. These models were in connection to the psychoanalytic mind, which includes the conscious and subconscious (Parker, pg. 119). Freud explains how there are desires that are availableRead MoreRedefining The Feminine Identity : Freud s Tripartite Model Essay1198 Words   |  5 PagesReconstructing the Masculine Identity: Freud’s Tripartite Model in Hamlet, by William Shakespeare How do individuals become a part of the psychoanalytic mind when desires are present? The founder of psychoanalysis, Sigmund Freud, supposed that there were â€Å"certain stages that an individual partakes in, which involved models dealing with early childhood age†. These models were in connection to the psychoanalytic mind, which includes â€Å"the conscious and subconscious† (Parker, pg. 119). Freud explainsRead More Oedipal Complex in Hamlet Essay1069 Words   |  5 PagesHamlet and the Oedipal Complex    In Shakespeares Hamlet, the title characters main, and only flaw, is his delay. This seems to constitute the central part in Hamlet. By the definition of tragedy, there should exist a flaw in the character of the main hero, who is a great personality that is engaged in a struggle that ends catastrophically. Various reasons for Hamlets delay are given. Important issues like madness, melancholy and cowardice are discussed, but the evidence reveals thatRead MoreFree Hamlet Essays : Freud s Hamlet 1656 Words   |  7 PagesFreud applied to Hamlet Hamlet is another one of William Shakespeare plays that ends in a tragedy, the play is about Hamlet, a prince from Denmark. Hamlets father was killed by Hamlets uncle, Hamlet wants to avenge his father’s death. Like most of Shakespeare’s plays Hamlet ends as a tragedy, everyone dyeing except Horatio, Hamlets friend, and the kingdom ends up in the power of Norway. According to Sigmund Freud’s the three structure of the human mind are the id, the superego and the ego. The idRead MoreWilliam Shakespeare s Hamlet 1077 Words   |  5 PagesJacques Lacan are most commonly referred to in these texts. Hamlet is an identity that was shaped by Shakespeare himself in order to cope with the mental pain of losing his son, rather the play shows an opposing view and instead illustrates a son mourning over the death of his father. Shakespeare chose to highlight circumstances before the death of Hamlet’s father then continues to shape the story by dwelling on the emotion al pain and leading Hamlet on a downward-spiral from that moment forward. From aRead MoreAbstract: Hamlet of William Shakespeare Tragedy Revenge2100 Words   |  9 PagesThesis: In the play, Hamlet, written by William Shakespeare is described as a tragedy of revenge, through psychological origins of revenge, the styles of revenge during that period and the structure of Elizabethan revenge tragedies. This article, Shakespeare and Psychoanalysis: Tragic Alternatives: Eros and Superego Revenge in Hamlet., written by Joanna Montgomery Byes focuses on the psychological origins of revenge and in what part does the socialized and/or individual superego play in creatingRead MoreHamlet essay on emotion, fate and reason1241 Words   |  5 Pagesof mind. In the Shakespearian play Hamlet, the death of Hamlets father caused many problems, all of which eventually lead up to the tragic death of Hamlet. Each event that happens in the play is impacted by reason, fate and emotion. The events throughout the play that lead to hamlets downfall are determined by the roles of reason, fate and emotion. These three roles are key factors of the play. Reason plays the role of advancing the plot, especially when hamlet devises a plan to reassure the predicationRead MoreWilliam Shakespeare s The Of And My Madness 1255 Words   |  6 PagesKierra Crenshaw â€Å"I have found both freedom and safety in my madness†¦Ã¢â‚¬  Derived from Kahlil Gibran, this quote correlates with Shakespeare’s Hamlet. Madness is an utmost theme within the play, affecting various characters in distinctive ways. Shakespeare conveys the message that madness is an extremely liberating realm and one should allow their mind to experience this release. Often a person is so caught up with life, responsibilities, and duties that they extract themselves from the pleasure ofRead MoreIn drama Hamlet, Shakespeare showed Hamlet in war for women. In the family, the son is Hamlet2300 Words   |  10 PagesIn drama Hamlet, Shakespeare showed Hamlet in war for women. In the family, the son is Hamlet whose wish is suppressed both by his spiritual father (Superego) and by his corporeal father and whose Ego is torn between two fathers as between his good angel and his bad angel. Hamlet whose conscious mind, is in the conflict with his unconscious mind, wh ile his intellect seems healthily above and his positions of real ego as a madman below, attracted by Gertrud , that is displaced occasionallyRead More The Internal State of the Character Hamlet Essay1869 Words   |  8 PagesThe Internal State of Hamlet   Ã‚   Abstract: This essay uses psychoanalytic, new historicism, and deconstructive methods of criticism to expore the scene in which Hamlet stands before Claudius and Gertrude after he has killed Polonius. The oblective is to provide a better understanding of how Shakespeare uses the events in the play as a means of shaping or changing Hamlets actions or emotions Hamlet is a character with emotions that are so complex and intriguing that we, as readers or viewers

Glisten Essay - 1653 Words

I decided to choose my subject by walking around the museum and seeing which one â€Å"called† to me. I chose Glisten (1972) by Sam Gilliam because the bright colors grabbed me as soon as I saw it and a feeling of happiness washed over me. Sam Gilliam (b. 1933) is a very well known African-American painter, innovative for his use of three-dimensional canvases (University of Kentucky), who is a part of the American Abstract Artists group, as well as many other movements, such as the Washington Color Field movement (Malyon). Glisten is a 27 x 73 15/16 x 3† acrylic on canvas 3-dimensional artwork (University of Kentucky). The lines in the painting seem painterly, meaning I couldn’t find any distinct borders to them. It seems most apparent in the†¦show more content†¦The colors have a mostly high value and equally low and high saturation. Seeing as this is a non-representational piece of art, I can only say local color is being used. Though it’s safe to say no color goes unused in this work, I notice a lot of usage of blues/purples, reds, and yellows. I believe he uses these colors to convey the message he is sending. The color gives the painting a lot of emotion, as if you’re looking at a sad mood turn into a bright happy one. In addition to its emotional effect, I can visualize the bright yellow at the top of the painting representing the sun. I can gather this from the title, as if the sun’s yellow rays are â€Å"glistening† on the blue hues below, possibly water. The color scheme of the painting looks as if it’s somewhere along the lines of complementary and analogous. The colors contrast each other, but also compliment them in a very specific way. It is very clear with the splashes of red on the blue down in the bottom left corner. This work has a very open palette, as you can tell by the usage of many colors. The color is very expressionistic. The intentional variation of the color speaks volumes of the mood being portrayed. When standing in front of the painting, the dominating warm colors seem to disregard the sad blues and purples, giving the observer a happy, peaceful feeling. I would imagine looking at theShow MoreRelatedThe Short Stories Of An Hour And A Pair Of Silk Stockings961 Words   |  4 Pagesdiamonds with the ultimate view of purchasing it. But she went on feeling the soft, sheeny luxurious things--with both hands now, holding them up to see them glisten, and to feel them glide serpent-like through her fingers (Martin 1-2). Chopin gives detail to how the stockings felt and how they looked like, holding them up to see them glisten . . . (Martin 2). Last, Chopin uses characterization in both of her stories as literary devies. In The Story of an Hour Mrs. Mallard was afflicted withRead MoreThe Death Of Yellowstone National Park908 Words   |  4 Pagesglanced around before he saw what he had done. Trying to grab me so I would not fall, his smooth colossal hand reached for me, however it was too late. Air sweeps past my body, as I fail to feel the scorching grainy sand engulf me. Illuminated sunshine glistens just as I notice caramel colored skin and midnight black hair. First, he looks at me, then he uses all his strength to pull me to my feet. Heated sunlight breaks a sweat on my overheated face, but calm cool air shortly gives me relief. Suddenly theRead MoreNaming of Parts, by Henry Reed1149 Words   |  5 Pagesof syllables are uneven, and there is little rhyme. The two speakers use dactylic feet. The onomatopoeia can be found in line 5 (glistens, sound of wet coral). In the first stanza, assonance can be heard in line 1, (today, naming, yesterday), line 2 (had, and; tomorrow, morning), line 3 (shall, have, what, after), line 4 (today, parts, Japonica), line 5 (glistens, in, neighboring, gardens; coral, all), and line 6 (and, have; today, naming). In the second stanza, it can be found in line 7 (thisRead More Forever and Always Essay1468 Words   |  6 Pagessoft they seemed. They formed around his perfectly straight white teeth, by no means glossy, but holding a brightness to them that claimed they were never apart from her own for long. His hair was short and modest, and the sun rays picked up a glisten of gel here and there that created waves within its dark brown surface. His shoulders were wide and thick, and his blue collared polo shirt was unbuttoned at the top just enough to notice the bare of his chest underneath. He stood with one leg proppedRead MoreCrj 320 Wk 5 Quiz 5 Chapter 8 and 91369 Words   |  6 Pagesskeletonization within 24 hours 14. Premeditation would be a requirement in which case? a. first-degree murder c. excusable homicide b. second-degree murder d. Manslaughter 15. It can be assumed that a victim has died on land if a. the victim’s eyes glisten when the body is brought out of the water. b. diatoms are found on the body. c. half of the victim’s eye looks dry when the body is brought out of the water. d. none of these choices. 16. If death is caused by carbon monoxide poisoning, lividityRead MoreA Single Advertisement1437 Words   |  6 PagesThe coloring of the dark, gloomy background really brings out the silver in the watch at the bottom right. Breitling wants that watch to glisten more than anything in the whole advertisement. Silver and black usually are not the most attractive colors so they make sure the rest of the background is even more neutral. The silver and black watch actually glistens in some sort of a moonlight glow. Some of the watches this company makes cost over forty thousand dollars. They are a pretty big deal andRead MoreMajestic Mombasa771 Words   |  4 Pagesof the bed, I look out at the gorgeous sunrise and endless, sparkling ocean that lies like a sheet of glass at the edge of the white sand beach that is littered with green and brown seaweed and sea shells of all shapes, sizes and colors. The sun glistens brightly off of the water and the heat only seems intensified by the mi rror-like surface. I blink more as the sun begins to rise and the water reflects the bright light into my eyes. I manage to pull myself out of the comfort of the bed and slowlyRead MoreEssay on Rape697 Words   |  3 PagesHaving been stripped of her clothing, the woman is now forced to do the same with her dignity. The time has come â€Å"to confess to him.† ( Ln. 13-14) ‘And you see his blue eyes, the blue eyes of all the family whom you used to know, grow narrow and glisten, his hand types out the details and he wants them all.’ (Ln. 16-19) The police officer is a symbol for how the rest of society now views her; â€Å"He knows, or thinks he knows, how much you imagined; he knows, or thinks he knows, what you secretly wantedRead MoreEssay on The Quinceaà ±era816 Words   |  4 Pagesphysically, and how it would be carried throughout the years. My father took time and care in choosing the right gift for his princess. The gift that my father gave me was a necklace that touched my heart. It shines when light hits the gold carvings. It glistens in different shades of yellow when the sun comes out. This necklace started as a real gift of nature, so it has some natural variation in the size and shape. Every ornament is unique! The leaf is plated in copper, nickel, and finally gold. The processRead MoreEssay on An Analysis of â€Å"To The River___† by Edgar Allan Poe696 Words   |  3 Pagesrelationship could work, but the feelings are unreciprocated. It could also be interpreted that perhaps Old Alberto, the girlâ €™s father, is in the way of their love and they are forbidden lovers of a sort. â€Å"But when within thy wave she looks-/Which glistens then, and trembles-/Why, then, the prettiest of brooks† (7-9). These three lines are perfect examples of the imagery within the poem because they contain an image of a river with its small peeks and waves trembling and glistening in the afternoon

Gatto’s Against School Free Essays

â€Å"Gatto’s Against School† In John Taylor Gatto’s â€Å"Against School†, the author describes our educational system, from a teachers’ point of view, as boring. Not only are the students bored, but the teachers are as well. Gatto asserts that, â€Å"Teachers are themselves a product of the same twelve year compulsory school program that so thoroughly bore their students and school personnel†¦Ã¢â‚¬  (683). We will write a custom essay sample on Gatto’s Against School or any similar topic only for you Order Now If the teachers aren’t happy with and are bored of the educational system, the students aren’t going to have the want or drive to learn. Students want to be engaged by the teachers. If the material they’re teaching isn’t reacting to the students than maybe it’s time for a change? Like Gatto, I believe that most students only want to learn about something that they have a vested interest in. If they don’ have any interest in it, then of course they are going to be bored. Gatto suggests ways of fixing the â€Å"boredom† within the student. The author asserts that, â€Å"Instead of receiving schooling that bores them, we encourage the best qualities of youthfulness- curiosity, adventure, resilience, the capacity for surprising insight-simply by being more flexible on time, texts, and tests, by introducing truly competent adults and giving each student what autonomy he or she needs in order to take a risk every now and then† (684). I know from my own experience that if I am challenged, and pushed to take a risk, that you can perform at your very best. If the students have to take a class with boring or dull material, than the teacher cannot expect the students to want to push themselves to do their best. Although our educational system has served us as a nation very well, the author believes that it has failed to prepare people for what lies ahead after schooling. According to Gatto, there are three main purposes for schooling, â€Å"1) To make good people, 2) To make good citizens, 3) To make each person his/her best† (685). Gatto believes that these values in and of themselves are not wrong, but that we can’t do enough to achieve them. The author adds the point that, â€Å"The main functions are to hold back and limit progress of the student†. I feel it is not just the educational system but the teaching as well. If there were more competent teachers that understood that the material they are mandated to teach is boring and ineffective, than they should change it, or at the very least suggest a change in material to the head of the department. If one of the purposes of our educational system is to make each person achieve his/her best, than the teachers should strive to make sure the students are getting the best possible product out there. In essence, Gatto’s â€Å"Against School† asserts that our educational system is boring and fails to allow the student to take risks by subjecting the student to the same material that they either already know, or that the teachers themselves are bored with, and or don’t know enough about. After reading this essay, it is hard to disagree with what Gatto states. I believe that changing the material once in a while will allow the student to achieve higher expectations and to help the student to reach his/her personal best. Having competent teachers, will ensure the student has the best subject matter expert to be giving out the material. After all, it’s the student who suffers as he or she is there to gain the knowledge from the teacher; shouldn’t the student get the best? How to cite Gatto’s Against School, Papers Gatto’s Against School Free Essays â€Å"Gatto’s Against School† In John Taylor Gatto’s â€Å"Against School†, the author describes our educational system, from a teachers’ point of view, as boring. Not only are the students bored, but the teachers are as well. Gatto asserts that, â€Å"Teachers are themselves a product of the same twelve year compulsory school program that so thoroughly bore their students and school personnel†¦Ã¢â‚¬  (683). We will write a custom essay sample on Gatto’s Against School or any similar topic only for you Order Now If the teachers aren’t happy with and are bored of the educational system, the students aren’t going to have the want or drive to learn. Students want to be engaged by the teachers. If the material they’re teaching isn’t reacting to the students than maybe it’s time for a change? Like Gatto, I believe that most students only want to learn about something that they have a vested interest in. If they don’ have any interest in it, then of course they are going to be bored. Gatto suggests ways of fixing the â€Å"boredom† within the student. The author asserts that, â€Å"Instead of receiving schooling that bores them, we encourage the best qualities of youthfulness- curiosity, adventure, resilience, the capacity for surprising insight-simply by being more flexible on time, texts, and tests, by introducing truly competent adults and giving each student what autonomy he or she needs in order to take a risk every now and then† (684). I know from my own experience that if I am challenged, and pushed to take a risk, that you can perform at your very best. If the students have to take a class with boring or dull material, than the teacher cannot expect the students to want to push themselves to do their best. Although our educational system has served us as a nation very well, the author believes that it has failed to prepare people for what lies ahead after schooling. According to Gatto, there are three main purposes for schooling, â€Å"1) To make good people, 2) To make good citizens, 3) To make each person his/her best† (685). Gatto believes that these values in and of themselves are not wrong, but that we can’t do enough to achieve them. The author adds the point that, â€Å"The main functions are to hold back and limit progress of the student†. I feel it is not just the educational system but the teaching as well. If there were more competent teachers that understood that the material they are mandated to teach is boring and ineffective, than they should change it, or at the very least suggest a change in material to the head of the department. If one of the purposes of our educational system is to make each person achieve his/her best, than the teachers should strive to make sure the students are getting the best possible product out there. In essence, Gatto’s â€Å"Against School† asserts that our educational system is boring and fails to allow the student to take risks by subjecting the student to the same material that they either already know, or that the teachers themselves are bored with, and or don’t know enough about. After reading this essay, it is hard to disagree with what Gatto states. I believe that changing the material once in a while will allow the student to achieve higher expectations and to help the student to reach his/her personal best. Having competent teachers, will ensure the student has the best subject matter expert to be giving out the material. After all, it’s the student who suffers as he or she is there to gain the knowledge from the teacher; shouldn’t the student get the best? How to cite Gatto’s Against School, Essay examples

Teamwork at Walmart Essay Example

Teamwork at Walmart Essay It is essential to have teamwork within a company. Companies who have embraced the concept of teamwork have reported increased performance in work production, problem solving and it has stimulated new growth. This group project approach has improved employee morale and increased input when managed correctly. The benefits of teamwork can make a positive effect in the company that incorporates this type of teamwork approach. As each new project is started, a new team leader may be assigned. The reason for this is with each new project the area of expertise needed may change. These teamwork groups are helpful to the manager. By delegating the responsibility of a project to the designated group, it lessen his/her workload with confidence the group project will be done correctly and on time with only minute participation needed from him/her. The high performance of these teams makes the use of group teamwork an important part of the companys work ethics. An employee needs to have certain attributes to be a productive member on a team. Those are the ability to be a team player and possess the knowledge and skills necessary to complete their assigned portion of the work task. We will write a custom essay sample on Teamwork at Walmart specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Teamwork at Walmart specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Teamwork at Walmart specifically for you FOR ONLY $16.38 $13.9/page Hire Writer After completion of their portion, the employee should be willing to assist other team members with completion of all work tasks until the project is completed. Without these major attributes the team will flounder and be less productive. This is the main reason teamwork is so very important to the success of the company, because a company is only as qualified and deserving as the employees it hires and trains. There are ways to encourage teamwork within organizations. Be selective as to who is brought onto your team. Communicate the goals of the team. Establish the rules for the team. Identify potential questions and issues. And the most important lesson is to have fun. Sam Walton, founder of Wal-Mart believes that their teamwork is what makes them so special. He is quoted saying, â€Å"Arent we a group of ordinary folks? We really are. And I think we, together as a team, have done extraordinary things. Weve all grown, weve all accomplished much more than any of us ever thought that we could. Wal-Mart believes in the power of teamwork. As the business grows and the pace of modern life quickens, Sam’s philosophy of teamwork has become even more important to Wal-Mart. Their ability to work together affects the quality of service that the customers receive. To give the very best service to their customers, and to each other, they rely on guidelines that make their culture great. It also makes them a proud member of the Wal-Mart family. Wal-Mart has three basic beliefs that are an integral part of their teamwork. The first is respect for the individual. They encourage team members to express their thoughts and ideas. They expect team members to treat others with dignity. This allows the most basic way to show and earn respect. The second is service to the customers. The customers are the reason Wal-Mart is in business, so they should treat them that way. They offer quality merchandise at the lowest prices, and they do it with the best customer service possible. They look for every opportunity where they can exceed our customers’ expectations. That’s when they are at their very best. The last is striving for excellence. Wal-Mart is proud of their accomplishments but they are never satisfied. They constantly reach further to bring new ideas and goals to life. They model themselves after Sam Walton, who was never satisfied until prices were as low as they could be or that a product’s quality was as high as customers deserved and expected. They demonstrate the passion they have for their business, for their customers and for their communities. Within the teamwork at Wal-Mart, they offer open communication, mutual support and mutual respect. These concepts allow Wal-Mart to succeed both internally and externally. I think that Wal-Mart is a great example of a company that relies on teamwork and that teamwork makes the company work effectively and efficiently.

Cathys Marketing Strategy

Cathys Marketing Strategy Executive Summary Cathy’s problem is how to increase her website revenue. Cathy’s main problem is the failure to generate advertising revenue and blog membership revenue. The advertisers find Cathy’s advertising fee unrealistically higher than other alternative advertising sites. Likewise, the prospective blog membership clients find the $20 annual fee too high. Cathy’s current advertising strategy failed to increase advertising revenues.Advertising We will write a custom case study sample on Cathy’s Marketing Strategy specifically for you for only $16.05 $11/page Learn More To increase her website’s advertising and blog membership revenues, Cathy ponders on several alternative solutions. The alternatives focus on implementing the marketing mix principles. The principles include offering lower advertising and blog membership prices, offering prospective customers more website benefits, advertising her website in news papers to generate more customers, and keeping her website open 24 hours a day to accept more website customers. Introduction. Marketing strategy spells the difference between financial success and failure. The research centers on Cathy’s current marketing strategy. The research veers towards recommending a complete revision of Cathy’s unsuccessful marketing strategy. Implementing the marketing mix principles, including the required survey, will improve Cathy’s current marketing and financial performance. Problem Statement. Cathy’s problem is how to increase website membership and advertising revenue. Cathy’s high advertising prices failed to generate expected advertising revenues. Cathy’s high blog membership dissuaded people from paying the high $20 membership fee. Analysis and evaluation. Cathy Newsome is disappointed with her low advertising revenue output and low blog membership output. The advertising prospects found her annual website advertising price of $ 2,400 is similar to a 1/16 page advertisement in the Raleigh Yellow pages. However, the Raleigh advertisement is a financially alternative when compared to advertising in Cathy’s website. Further, Cathy contributes lesser time to her internet business. Cathy’s strategy. Cathy’s main strategy is to set her internet business, Splendid Wedding.com. Cathy advertises her website to generate more local advertising customers and sponsors. The website offered wedding services to people who are planning to get married. Cathy offered a blog site at $ 20 annual membership fee. However, her attempts were unsuccessful. Cathy’s website, SplendidWedding.Com focused on helping people plan their wedding. She was encouraged by a recently held bridal fair held in Raleigh, North Carolina. She was thrilled by the wedding companies’ contributions to help the wedding couples. The business entities included the florists. The wedding fair included a wedding gift register. There were many companies joining the wedding fair.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The companies included Home Depot. Home Depot sells home furniture to the newly weds. Further, the wedding fair gave Cathy a new business idea. Cathy informed here fiancà © that people will be happy with an improved wedding service. The improvement included registering gift choices in a major or centralized website. The suggestion was better than offering many wedding-related stores a parcel or some fraction of the entire information database. Cathy insists that registering in the major or centralized website would make the job of the gift-givers less burdensome. Cathy discovered that most wedding websites like www.weddingchannel.com offered lackluster service to the current and prospective wedding customers. Recommendations . Cathy must revise her curr ent marketing strategy. Cathy should enhance her current marketing strategy of offering wedding services to the current and prospective customers. Cathy should focus on improving her currently unprofitable marketing strategy. Specifically, Cathy must lower her annual advertising fee to $ 999 per year. The lower rate will generate more advertising customers. Further, Cathy must reduce the membership fee to $ 4 a year. The price reduction will increase blog membership customers. In turn, Cathy will advertise her website in national newspapers, radio and television. Cathy’s website will continue focusing on helping people prepare their wedding celebrations. Cathy’s prospective customers are the wedding companies. The wedding companies sell wedding flowers, insurances, wedding reception programs and other related services. In turn, the current and prospective wedding customers can open Cathy’s centralized wedding database website. Cathy’s website customers ca n choose from a large list of competitors. Cathy’s website customers can pick the best offer from among the flower companies listed in the website. Based on the company’s offers, Cathy’s online clients can choose their preferred company. Some customers prefer companies offering the best wedding plans. Searching through Cathy’s website, the prospective customers can pick the company offering the best floral designs, floral decoration prices being equal. Lastly, the current and prospective customers can buy an insurance plan offering the most benefits (Fifield, 2012).Advertising We will write a custom case study sample on Cathy’s Marketing Strategy specifically for you for only $16.05 $11/page Learn More To ensure Cathy can move forward, Cathy should spend more time implementing a different marketing strategy (Kerin, R., Peterson, R., 2010). Cathy’s new marketing strategy should include implementing the marketing mix principles. Implementing the marketing strategy, Cathy should price her product reasonably at $999 annual advertising fee and $4 blog membership fee. Cathy will conduct a survey that will serve as the basis for adjusting the recommended $ 999 advertising fee and $ 5 blog membership fee (Fifield, 2012). Fundamentally, Cathy should offer a high quality website product. The product will cater for the needs of the current and prospective customers. Cathy should conduct a survey to determine the prevailing needs of the community. The survey results will indicate Cathy’s perception of what the wedding couples need may not be all that true. The survey will aid Cathy’s business decisions (Capon, 2007). Further, Cathy should also offer her website service to the community (place). Cathy is successful in this area of the marketing mix. The prospective customers can easily open her website. The prospective customers can pick their company choices from the home, office, in school, or during a baseball game. He advertising is good (Sandhusen, 2008). Lastly, Cathy should advertise her website in national newspaper to generate more website customers. Cathy should advertise her website in the television and radio spots. Advertising the advantages of her website in the community newspaper, television, and radio will trigger a higher demand for Cathy’s website. Currently, Cathy’s financial goal does not seem realistic. Her current advertising efforts only produced two customers. The two customers are not enough to generate a profit from Cathy’s website business. To be realistic, Cathy’s current marketing strategy should be revised (Sandhusen, 2008). Conclusion. Based on the above discussion, implementing marketing strategy will make or break Cathy’s financial and marketing performance. Cathy’s current marketing strategy proved to be financially unsuccessful. Cathy’s current advertising procedure fails to generate mo re advertising customers and blog membership customers. Cathy’s only hope to extricate herself from her financial crisis is to immediately implement the marketing mix principles and conduct surveys. The surveys will serve as basis for Cathy’s new pricing schemes. The principles include lowering the current website advertising price and blog membership price, offering more benefits to customers, advertising the website in newspapers and ensuring Cathy’s wedding website is open 24 hours a day will increase Cathy’s advertising revenues and blog membership revenues. Indeed, Cathy’s setting into motion the marketing mix principles will increase Cathy’s website revenues.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More References Capon, N. (2007). Managing Marketing in the 21st Century. New York: Wessex Press. Fifield, P. (2012). Marketing Strategy. New York: Routledge Press. Kerin, R., Peterson, R. (2010). Strategic Marketing Problems. New York: Prentice Hall Sandhusen, R. (2008). Marketing. New York: Barrons Press.

The Meaning of the Surname Pierce

The Meaning of the Surname Pierce The Pierce surname was adapted from the given name Piers,  a derivation of Peter, which means rock, from the Old French pierre  (Latin petra), meaning stone or rock. The name most commonly derived as a surname  meaning son or descendant of Piers or Peter. However, it may also have been bestowed or chosen as a topographic name for someone who lived in a rocky area, or as an occupational name for a quarryman or stone mason.   Famous People with the Pierce Surname Franklin Pierce  - 14th president of the United StatesWendell Pierce -  American award-winning actorBarbara Pierce Bush  -  wife of George H.W. Bush, 41st president of the United StatesGeorge Washington Pierce - Harvard professor of physics;  inventorNat Pierce  - American jazz pianistMarvin Pierce - American publisher; president of McCall Corporation Where the Pierce  Surname Is Most Common According to surname distribution from Forebears, the Pierce surname is most common in the United States, where it ranks among the top 200 surnames in the country. It is also somewhat common in Wales (ranks 350th) and Ireland (581st). Within Ireland, Pierce is most commonly found in Wexford, Carlow and Kerry. WorldNames PublicProfiler indicates a similar distribution, with the greatest percentage of individuals named Pierce found throughout the United States. The name is especially common in the southeast, including Mississippi, Arkansas, Tennessee, Texas, Alabama, North Carolina and Georgia. Genealogy Resources for the Surname Pierce Pierce  Family Crest - Its Not What You Think: Contrary to what you may hear, there is no such thing as a Pierce  family crest or coat of arms for the Pierce surname.  Coats of arms are granted to individuals, not families, and may rightfully be used only by the uninterrupted male line descendants of the person to whom the coat of arms was originally granted. The Pierce  DNA Project - Southern US: Individuals with the Pierce  surname, and variants such as Pearce, Peirce, Pearse, Pierse, and Percy, with ancestors from southern U.S. states  are invited to participate in this group DNA project in an attempt to learn more about southern Pierce family origins. The website includes information on the project, the research done to date, and instructions on how to participate. PIERCE  Family Genealogy Forum: This free message board is focused on descendants of Pierce  ancestors around the world. FamilySearch - Pierce Genealogy: Explore over 4  million results from digitized  historical records and lineage-linked family trees related to the Pierce surname on this free website hosted by the Church of Jesus Christ of Latter-day Saints. Pierce Surname Mailing List: Free mailing list for researchers of the Pierce  surname and its variations includes subscription details and a searchable archives of past messages. DistantCousin.com - Pierce Genealogy Family History: Explore free databases and genealogy links for the last name Pierce. GeneaNet - Pierce  Records: GeneaNet includes archival records, family trees, and other resources for individuals with the Pierce  surname, with a concentration on records and families from France and other European countries. The Pierce  Genealogy and Family Tree Page: Browse genealogy records and links to genealogical and historical records for individuals with the Pierce  surname from the website of Genealogy Today. References: Surname Meanings Origins Cottle, Basil.  Penguin Dictionary of Surnames. Baltimore, MD: Penguin Books, 1967. Dorward, David.  Scottish Surnames. Collins Celtic (Pocket edition), 1998. Fucilla, Joseph.  Our Italian Surnames. Genealogical Publishing Company, 2003. Hanks, Patrick and Flavia Hodges.  A Dictionary of Surnames. Oxford University Press, 1989. Hanks, Patrick.  Dictionary of American Family Names. Oxford University Press, 2003. Reaney, P.H.  A Dictionary of English Surnames. Oxford University Press, 1997. Smith, Elsdon C.  American Surnames. Genealogical Publishing Company, 1997.

Retail strategy Essay Example | Topics and Well Written Essays - 2750 words

Retail strategy - Essay Example The five changes include, Infrastructure, innovation, Knowledge and trust relationships between the supplier, retailer, and the customer. To validate the reason for a critical evaluation on Dawson's statement is simply to say that the growing retail industry with a powerful attraction for minor retailers proves to be death trap. This is mainly because of the increased competition and the changing conditions in the economy and consumer behaviour. However, the business of retail proves to be threatening for manufacturers creating brands and trying to sustain brand image and brand loyalty as they squeezed by the so- called retailer. In a book by Lars Thomassen, et., al (2006, pg. 1) 'Retailization' begins by saying "We have moved from the age of the brand to the age of the retailer" - a shift that has led many brands to a near chronic state of constant stress and confusion. This is backed with data were the book reports that four major retail chains in the have 75 percent of the grocery market, and one pound in every eight spent is in the retail giant Tesco. Well this overpowering omnipotence of the retail industry had led to fierce competition with individual retailers or minor retail stores crushed to close down. There is constant fight and struggle to keep up profit margins and stay abreast of competition, which makes Dawson's statement true. ... Below is a table that reflects the diminishing share in the grocery sales of individual retailers in this competition over the recent years. The table will talk volumes of the struggle the giant retailers and medium sized establishments are undergoing. The data reported is from the Competition Commission organization in the report of 'Overview of UK grocery retailers' The table is a factual of the share in UK's grocery sales for the different retailers in the country. The Verdict data series used in the table and provides relative sales shares of all the retailers and that of small retailers represented as others. Grocery sales share of UK grocery retailers. 2002 2003 2004 2005 2006 2007 Tesco 20.2 22.4 23.8 25.4 26.8 27.6 Asda 12.3 12.9 13.3 13.4 13.7 14.1 Sainsbury 12.8 12.5 12.6 12.8 13.4 13.8 Morrisons 3.8 4.2 10.3 9.6 9.7 9.9 Safeway 8.2 7.8 2.4 0 0 0 Somerfield chain 2.9 2.8 3 3.7 4.1 3.9 M&S 3.3 3.4 3.4 3.5 3.6 3.8 CGL 2.8 3.2 3 2.9 2.8 3.8 Waitrose 2.5 2.6 2.8 3 3.2 3.3 Iceland 1.7 1.6 1.5 1.4 1.4 1.5 Aldi 0.9 1 1.1 1.3 1.4 1.5 Lidl 1.1 1.1 1 1.1 1.2 1.3 Netto 0.5 0.6 0.6 0.6 0.6 0.6 Kwik save 2 1.8 1.6 1.3 0.7 0 Others 24.9 22.1 19.6 20 17.4 14.9 Total 100 100 100 100 100 100 Source: Verdict UK Grocery retailers 2008, February 2008.( Overview of UK grocery sales ) The row mentioned 'Others' is emboldened to throw light on their diminishing share of business in the grocery sector and ultimately leading to their destruction. Find a pictorial representation below. Looking closely at the figures of the larger retailers, the Year on Year sales numbers increase only at an extremely marginal pace and retailers like Safeway have their numbers freezed